Ross Martin

Media & Entertainment in Brooklyn, New York

Ross Martin

Media & Entertainment in Brooklyn, New York

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Ross Martin is Executive Vice President, Marketing Strategy and Engagement for Viacom Media Networks. He oversees the company’s marketing, innovation, business development, consumer intelligence, data and creative strategy teams.

Previously, Martin founded and ran Scratch, a division of Viacom that drives innovation by channeling the power of networks such as MTV, VH1, Comedy Central and Nickelodeon in new ways.

Martin joined Viacom in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. In this role, he oversaw the development, production and programming of original series, branded entertainment, music, events and user-generated content for on-air, online and mobile. He later served as Senior Vice President of MTV 360 Production and Development, working across MTV, MTV2 and mtvU.

Prior to MTV, Martin ran Plant Film, a Los Angeles based production company partnered with Fox, VH1 and Dimension Films, served as VP of Film & Television for internet startup Nerve.com, and was a development executive for Spike Lee's 40 Acres and A Mule Filmworks.

He has taught at Washington University, the Rhode Island School of Design and The New School in Manhattan. His writing appears in The Kenyon Review, The Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine, Scalpel and multiple anthologies, and his first book, "The Cop Who Rides Alone," was published in 2002.

Martin serves as Chairman of the Viacom Marketing Council. He is also an advisory board member of St. Jude Children's Hospital and the Yale School of Management's Center For Customer Insights, and a member of the Academy of Television Arts & Sciences,

In 2012, he was named one of Fast Company's “100 Most Creative People In Business” and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 Under 40" list of rising business leaders. In 2014, he was inducted into the Advertising Hall of Achievement.

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